A Century of Perfecting White Porcelain

A Journey Rooted in 1904

Since 1904, Noritake has been dedicated to the art of creating fine porcelain that blends timeless beauty with enduring quality. What began in a small village near Nagoya, Japan, grew into a global journey, one that transformed the way the world experienced tableware.

The vision was ambitious, to craft Western-style dinnerware in Japan that could meet the highest international standards. For a decade, artisans experimented, refined techniques, and pushed boundaries until, in 1914, they achieved a historic milestone, the completion and export of Japan’s first Western-style dinner set, known as the “Sedan” pattern. 

Bridging Traditions Through Porcelain

This moment marked more than just a product launch; it was the start of a legacy. Noritake’s designs became a bridge between East and West, combining the meticulous detail of Japanese artistry with forms and patterns that appealed to global tastes. Skilled craftsmen perfected every stage of production, from selecting the purest materials to applying intricate hand-painted designs, ensuring each piece was as durable as it was beautiful.

In the 1920s, Noritake pioneered assembly-line production for fine porcelain, making it more widely accessible without compromising on craftsmanship. This innovation allowed the brand to expand rapidly, finding its place in homes, luxury hotels, and fine dining establishments around the world.

Today, Noritake’s network spans over 100 countries, serving generations who value elegance at their tables. From everyday dining to grand celebrations, our porcelain continues to embody the same commitment to quality, artistry, and innovation that inspired our founders over a century ago.

Every Noritake piece is more than tableware, it is a continuation of a story that began in 1904. A legacy fired in kilns, shaped by hands, and perfected over decades, ready to grace tables across the globe for generations to come.