Noritake, which has been depicting various chintz patterns since its founding, re-created Indian Chintz. Based on traditional chintz, the motifs and colors have been arranged boldly to create a modern impression. Featuring cartoon like motif of a cute elephant on the inside rim and mica pigment applied to create variations in expression with light. As a playful element in the flowers and leaves, a marble-like pattern inspired by inlay work is incorporated.